From Vice Films:
Lil Bub & Friendz
Called "the most famous cat on the Internet," Lil Bub is the adorable embodiment of the Web's fascination with all things cats. Join Lil Bub and her owner on wild cross-country romp as they meet the Internet's most famous cat-lebrities. Includes Mike "The Dude" Bridavsky, Ben Lashes, Grumpy Cat, Nyan Cat, Keyboard Cat.
The doc will premiere in April at the Tribeca Film Festival.
He has his own monthly magazine?
Cesar's Way is the number one selling dog magazine at newsstand[s] in North America. In Spring 2012 a South African edition of the magazine was launched.
You could say that Cesar is the Caesar of dog shit.