Previously (2004) on Adam Riff™:
UCLA has a new logo.
Keith Bright Strategic Design created the new logo at a cost of $98,000.
"UCLA could have paid me $50 and I could have typed out 'UCLA' in Helvetica font, italicized it and it would've been a done deal. Here, I'll try it: UCLA."
Alas, UC diplomas will still feature the classic logo.
How much do you think USA Today paid for its logo to be re-designed into a large blue dot? More than anything, it looks like a waste of space on the front page.
Adam Robot: yes, modernizations are always shit, but you're seeing them after the fact
Adam Robot: it seems SO simple
Adam Robot: but there's a fuck ton of work that goes into that
Adam Robot: a hospital here paid like $150,000 for their update – and it's crap
Adam Robot: it's just how it goes
Jon: So it's like The Wire…