Don't forget about the new, awesome, radical – MTN DEW, with less letters to get in your way of reading. There are a few parts of the rebranding that were good ideas but still executed poorly. The size of the white band changing if it's Diet, Regular, or Max. The 'e' in Pepsi keeping the old familiar wave is… ok. They've done better.
Surely THIS will cause their sales to skyrocket.
Um… or not.
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