Co-founder Tom Lehman told employees that Genius planned to shift its emphasis away from the annotation platform in favor of becoming a more video-focused media company.
"Video makes it a little bit more accessible," he said. "I love the Genius website. But it can be a little frustrating to use. You have to be really, really dedicated to learn everything about a song on Genius. You've got to be down to click and read a lot."
Last week, Genius posted a video about rapper Lil Yachty learning how to make pizza.