Here comes the money

WWE officials are finalizing the details of an on-air feud between Vince McMahon and Donald Trump.

The vague plan is to build to a "Battle of the Billionaires," with Vince in the corner of one wrestler and Trump in the corner of another.

The deal was something NBC Universal approached WWE with in November, hoping to get Trump involved in an angle and match at the same time the new season of The Apprentice starts.

WWE is promoting Donald Trump vs. Rosie O'Donnell on tonight's Raw.

Last week on Raw, TMZ Us Wweekly WWE! champion John Cena wrestled Kevin Federline.

[sigh]

I hope Vince realizes that publicity stunts won't build ratings if all they publicize is a vehicle for publicity stunts.

Oh who am I kidding? This is the same man who wants to re-enact Hulk Hogan vs. André the Giant at this year's WrestleMania.

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