Did you know that Lexus has a magazine?
It's filled with general interest articles too, like an airline magazine.
From the editor's letter in the Quarter Three 2006 issue:
Driving, like parenthood, is all about navigation. And this issue of Lexus magazine provides direction — whether, like Wendy Marston, you're shepherding baby puffins who've flown off course on a tiny volcanic island in Iceland, or, like John Rettie, you're eluding traffic on a Los Angeles freeway in the soon-to-be-available 2007 LS, whose optional XM NavTraffic™ system can feed you real-time traffic conditions before they even hit the radio.
To quote my father: "Crassy…"