Fitness Made Simple with John Basedow

Cable news is all over this election in Iraq.

Here's the problem with wall-to-wall coverage of an election, any election — watching people vote is boring. So is watching people wait in line to vote and watching people discuss their voting experience.

I saw a reporter explaining the set-up of a particular polling place (for example: how many voting booths there were). Who cares?

Just report the results. That's what's interesting.


Anheuser-Busch is hoping to lure drinkers away from classic mixed drinks by offering a beer spiked with caffeine, fruit flavoring, herbal guarana and ginseng.

Slightly sweet but tart and available in the aromas of blackberry, raspberry and cherry, the beer — called B-to-the-E — is marketed toward "active 21- to 27-year old experimenters looking for new tastes and options."

B-to-the-E.

If that's the name the company selected, I can only imagine the rejects.

Think Tanker: Metrosexu-ale!

It's always funny when corporations try to appeal to youth.

Remember when in the early 90s, Sprite suddenly became the soda of black people? All Sprite commercials soon featured either basketball players or rappers.


When I visited Salem, OR two years ago, I met a frat boy who had a 3"x5" Miller High Life logo tattooed on his back.

He must really like Miller beer, I thought.

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