All around Los Angeles, I've seen ads for an upcoming Discovery Channel special called Pompeii: The Last Day. The ads feature slogans like "Where do you run when the sky is falling?" and "How do you escape what you don't see coming?"
This is all, of course, squandered marketing. Discovery Channel would be foolish to air a special about a submerged island only a few weeks after the tsunami catastrophe in south Asia. I'm personally not very sensitive, but Disney delayed the late September 2001 release of Big Trouble (based on a novel by humor columnist Dave Barry) for eight months post-September 11 because of a scene involving a bomb on an airplane. Mind you, this is the same movie in which Stanley Tucci licks a woman's toes for pleasure and Patrick Warburton runs through an airport naked.